Trellix Endpoint Scores 100% Detection with Zero False Positives in Latest SE Labs Endpoint Security Test

On the 17th of January, Trellis released results of latest SE Labs Endpoint Security (EPS) 2022 Q4 test for both Enterprise and Small Business categories. Trellix Endpoint Security (ENS) earned the highest AAA rating. Trellix ENS achieved an impressive 100% detection rate for malware including ransomware with zero false positives.

“The SE Labs endpoint security tests are well-known for being incredibly challenging due to their realism and inclusion of advanced threats,” said Simon Edwards, chief executive officer, SE Labs. “To achieve a rating of 100% is a fantastic result and testament to the team at Trellix.”

“The importance of an endpoint security solution with zero false positives cannot be overstated. Today’s Security Operations teams are fighting against a deluge of alerts—they don’t have time to be distracted by false positives,” said Aparna Rayasam, Trellix’s chief product officer. “Trellix ENS is a foundational element of XDR, allowing organizations to detect, respond, and remediate quickly to threats.”

Backbase new CMO - Mark Appel

On the 3rd of January, Backbase (engagement banking pioneer) announced the appointment of Mark Appel as Chief Marketing Officer today. Appel will lead Backbase’s marketing organization, bringing over 30 years of experience with technology and growth companies such as Apple, Twinfield (acquired by Wolters Kluwer), Exact Software, and most recently, CM.com. Mark Apple shared a few words on the occasion “I’m excited to bring my experience to Backbase as we pursue our ambitious purpose to improve the daily financial lives of 10% of the world’s population. I look forward to building structures that will continue to drive brand recognition and amplify demand generation at Backbase”.

The founder and CEO of Backbase Jouk Pleiter shared his excitement: “Mark’s curiosity for new technologies and inspirational leadership will build on the foundations to rejuvenate our marketing team as a high-performance revenue engine for Backbase. Mark represents Backbase’s core values of craftsmanship, entrepreneurship, and can-do, and I’m delighted to work with him.”

Avaya Discloses Certain Information Related to Ongoing Constructive Discussions with Financial Stakeholders

On the 13th of December, Avaya Holdings Corp. publicly disclosed certain business information that it confidentially shared with certain of its financial stakeholders. Alan Masarek, Avaya’s Chief Executive Officer, said, “We are pleased to remain engaged in constructive discussions with all of our financial stakeholders to enhance our capital structure, increase liquidity and accelerate our investment in innovative products and solutions. Avaya benefits from an iconic brand, massive partner ecosystem and a truly global footprint, and we are confident the steps we are taking are in the best interest of our business and our stakeholders.”

Avaya also announced that Jill Frizzley has been appointed to its Board of Directors, effective immediately. Ms. Frizzley is a corporate governance expert with over two decades of experience serving on boards and advising on financial restructuring and mergers and acquisitions. Ms. Frizzley was nominated to Avaya’s Board by RingCentral, pursuant to their strategic partnership. The Company remains committed to a strategic partnership with RingCentral.

“I look forward to working closely with Jill and benefitting from her deep expertise as we continue taking steps to strengthen Avaya for long-term success,” added Mr. Masarek.

Hitachi Vantara predicts industry trends for 2023

In December 2022 Hitachi Vantara announced annual industry trend prediction for 2023. In the words of the Radhika Krishnan, Chief Product Officer, Hitachi Vantara: “Moving into 2023, we expect to see growing demand for technology and services that drive operational efficiencies to improve business performance and resiliency. Traditional areas like application, data and infrastructure operations will receive greater focus, but of equal importance will be increased adoption of automation and what Gartner calls “applied observability,” or how data is analyzed, integrated, and used across an organization to make faster and better decisions. This will all be against the backdrop of a heightened focus on cybersecurity and sustainability and a push for solutions that deliver on both fronts.”

Trellix Predicts Heightened Hacktivism and Geopolitical Cyberattacks in 2023

On the 7th of December, Trellix released its annual threat prediction report for 2023. “Analyzing current trends is necessary but being predictive in cybersecurity is vital. While organizations focus on near-term threats, we advise all to look beyond the horizon to ensure a proactive posture,” said John Fokker, Head of Threat Intelligence, Trellix. “Global political events and the adoption of new technology will breed novel threats from more innovative threat actors.”

A shortlist of the Trellix Advanced Research Center forecasted threats in 2023 includes: Geopolitical factors will continue to be a high motivation for misinformation campaigns and cyberattacks timed with kinetic military activity; Teens and young adults will engage at increasing levels in cybercrime – everything from large-scale attacks on enterprises and governments to low-level crimes that target family, friends, peers, and strangers; The advanced capabilities of consumer and enterprise IoT devices will be leveraged by hackers to mine cryptocurrencies; There will be a huge jump in reverse-vishing – or voice phishing – attacks, with less tech-aware users being the primary target.